homodea

homodea Meditation

homodea Meditation is a mobile application that allows Life Coach Veit Lindau to share inspirational content with his community. By carefully combining smart devices with the principles of calm technology and multisensory design, the app is a valuable addition to the existing digital ecosystem.

Role

I am the lead UX/UI Designer and collaborate closely with strategy, product, and development from both stakeholder as well as formigas-side. I lead the UX work related to the monthly goal feature, present feature updates, and maintain the focus on delivering a cohesive design solution.

Methods

Competitive & Comparative Analysis, Requirements & Constraints gathering, Stakeholder Interviews, Persona Building, Journey Mapping, User Flows, Prototyping, User Interviews, Focus Groups, Heuristic Evaluation, Usability Testing

Tools

Paper Sketching, Figma, Miro, Notion, Confluence, Jira

Timeline

February 2022 – ongoing

The challenge

To design a digital product that advocates mindfulness and relaxation while using smart technologies.
To speak to an existing community while attracting a new target audience.
To design a product which has its own design language but is clearly associated with the homodea brand and the existing ecosystem.

The solution

Combining machine learning with the principles of calm technology, ethical- and multisensory design allowed us to create a clean, calm and unintrusive application. Our data-driven approach enables personalized recommendations depending on the users’ interests and emotional state to keep them balanced and focused.

The design process

Discover

This phase is important to understand the context and the status quo.

  • Requirements & constraints
  • Competitor Analysis
  • Desk Research

Define

Research findings are synthesized to define the Bigger Picture and identify the users' problems

  • Personas
  • Use Cases
  • User Journey Map

Design

An iterative, collaborative phase of creating possible solutions that can be tested.

  • Ideation
  • Sketching
  • User Flows
  • Wireframing
  • Prototyping

Deliver

Validating and testing with stakeholders and users until its final touches.

  • Qualitative Usability Testing
  • Focus Groups
  • Heuristic Evaluation

Discover

In the first phase we explored the homodea cosmos, their guiding principles, vision and values. In addition, we ran a workshop where we extracted valuable information about the already existing channels of communication including their web app and social media. We studied modes of interaction among their existing community, conducted a competitor analysis and examined possible technologies that would foster the mindfulness experience.

Define

We structured, synthesized and analyzed the gathered information and defined proto-personas. We used the model of sinus-milieus to get a better understanding of the diverse user groups that make up the homodea community in order to extract their goals, needs and user behavior.

These analyses allowed us to design relevant functionalities that address the users’ needs and create a delightful experience.

Design

We decided to chose the sun and its apparent motion from east to west as grounding element and symbol for vibrancy, connection and energy. It is represented in the user interface as a circular gradient which changes position according to the sun’s position during the day.

In order to offer the most suitable meditation to the users’ emotional state or interest, we designed a specific filter that allows for personalized recommendations.

Deliver

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Sprinz