Approach
- Design Thinking
- Systems Thinking
- User Research
- Ethnography
- Responsible AI
Practice
- Product Ownership
- Team Leadership
- Requirements
- Prototyping
- Teaching
I am passionate about people, technology and design. With more than ten years of experience in digital product development, design is the foundation of my work. Today I lead teams, take on product responsibility and teach, combining a designer's perspective with structure, research and a clear sense of what a product needs to achieve.
My approach is grounded in four years of ethnographic research in Copenhagen and Wellington, which shaped how I understand people and their relationship with technology. At Birds on Mars I built the AI Experience Design practice, lead the team and work as project lead and product owner alongside engineers, data scientists and clients. Since 2022 I have also been a lecturer in Mobile UX at the Konstanz University of Applied Sciences, where I teach user-centred design and product development to engineering students.