Approach
- Design Thinking
- Strategic Design
- Systems Thinking
- Responsible AI
- Strategic Foresight
Practice
- Product Strategy
- Concept Validation
- Facilitation
- Prototyping
- User Research
I am passionate about people, technology, and design. As a Design Leader, I thrive in complex, dynamic environments where strategy and creativity intersect. I translate research and system-level insights into tangible, scalable solutions, guiding teams with clarity and intent. Committed to ecological and social responsibility, I design products, systems, and services that are ethical, sustainable, and meaningful.
My strategic approach is grounded in four years of ethnographic research, analyzing the social dynamics of creative subcultures in Copenhagen and Wellington. Today, I leverage this deep understanding of human behavior at Birds on Mars. As Lead AI Experience (AIX) Designer, I merge scientific rigor with business innovation to shape intuitive, responsible AI solutions. I also share this expertise as a lecturer for Mobile UX at the Konstanz University of Applied Sciences, bridging the gap between academic theory and industry practice.